Fairfax & Favor x Badminton Horse Trials
The Bloxham team held an exclusive press event to celebrate Fairfax & Favor’s 10th anniversary at Badminton Horse Trials. Targeting their core sector, the team invited a selection of editors and journalists to enjoy an exclusive viewing of the coronation, a course walk with esteemed rider Bubby Upton and a drinks party in the evening sponsored by Pol Roger.
Alongside this, a VIP lunch was hosted with key figureheads from each of the brand’s core sectors; Kaleb Cooper (farming), Lauren McDermott (fashion), Aly Vance (racing), and Piggy March (eventing).
During the drinks party, the team arranged a panel for a special version of ‘A Question of Sport’ hosted by equestrian presenter Nicole Brown. Three of Fairfax & Favor’s team battled a team of three of their ambassadors to answer questions surrounding the coronation, the brand, and Badminton Horse Trials.
THE RESULTS ARE IN
Despite the dreadful weather, along with a super guestlist of VIPs, the team also hosted press from Daily Express, Country Living, The Lady and more.
A plethora of social media coverage was shared both to stories and feeds, with over 58 pieces recorded.
A super happy client and fabulous feedback from our guests.
FROM THE HORSE’S MOUTH
“Thank you so much for a wonderful weekend! We all had a ball, as you said, despite the weather. Felt really honoured to have lunch with you all.” - Lauren McDermott, @bylaurenmcdermott.
“A HUGE wonderful thank you to you / Bloxham / Fairfax & Favor for inviting me .. it was simply a FABULOUS day .. and the event in the late afternoon was the perfect end to the day .. I loved the Question of Sport game .. and even (to my surprise) got a few questions right.” - Niki Bennett-Wood, @blooming_niki
