Digital Marketing Consultancy for Hicks & Brown
Whilst managing the strategy and execution for our long-term client Hicks & Brown, we saw an opportunity to increase revenue gained from their digital marketing by designing and executing a series of automated emails.
The team also provided social media consultancy and support for a three-month period to cover owner’s leave, created and scheduled posts across Facebook, Instagram and Twitter, community management and recommended an improved scheduling programme for the brand moving forward.
THE RESULTS ARE IN
Bloxham created a series of automated emails including branded sign-up forms, a multi-step customer welcome flow and an abandoned cart email
Results were seen almost immediately with a 27x return on investment
The brand’s social media channels saw an increase of over 1,375 followers on Facebook and Instagram across the three-month period, with nearly 1,000 website visits and a total reach of over 718k, with 43.9k engagements
FROM THE HORSE’S MOUTH
“Bloxham PR managed our Social Media for three months to cover maternity leave, having run the social media ourselves for the last five years we were naturally a little precious about handing it over. We needn’t of worried, Bloxham ensured the handover was seamless, keeping the tone of voice consistent throughout the period. They did such a great job and took the day-to-day pressure off us, it was hard taking it back after the three months!” - Alice Leet-Cook, co-founder of Hicks & Brown.
