Schöffel Country’s Virtual Launch

Due to changes in Covid restrictions, there was a last-minute change to the physical launch of the Schöffel Country fly fishing collection. Bloxham pivoted the concept to bring elements of this experience to the specialist and country press and VIPs in attendance via a virtual launch.

Despite the change in concept, Bloxham was able to showcase the new collection that had been designed and engineered around the same guiding principles upon which the Schöffel Country brand was built - namely quality, durability, attention to detail and most importantly, technical performance in the field. As well as detailing the partnership with the Atlantic Salmon Trust (with 1% of all sales from the fly fishing collection donated to the AST) and bringing the experience of being on the river to the attendees’ homes.

THE RESULTS ARE IN

• The successful launch of the campaign resulted in brilliant feedback from all attendees to the launch event, as well as an all-important social media buzz.

• Coverage was secured in titles including The Field, Country Life, Fieldsports Journal, Today’s Fly Fisher, Trout & Salmon, In the Loop, Angling International and Shooting UK, amongst others.