Creating a memorable impact with Joules at Badminton 2024

As part of Joules ‘Be a Good Sport’ campaign, the Bloxham team hosted a series of exclusive activations at Badminton Horse Trials, showcasing the brand’s new SS24 collection, alongside being the Official Badminton Horse Trials Collection Partner.

For this year’s event, Joules were keen to go bigger and bolder than ever before, with a 360 degree approach targeting consumers at multiple touchpoints. In a true omnichannel moment, the team’s activity seamlessly linked both on and offline consumer moments.

For the execution, Bloxham hosted a wide selection of media, influencer and VIP guests over the course of three days, for a jam-packed agenda of activities, which included:

-          Press hospitality lunch on-site, with the likes of Country & Town House, YOU and The Field in attendance

-          Influencer activation at the Joules sponsored fence, involving product seeding, content capture and hosting

-          Content capture with former BBC weather forecaster Helena Mottram, dressed in Joules and showcasing the weather report for the weekend

-          An interactive live Q+A between eventing shining star Emily King, and brand founder Tom Joule

-          Nano influencer seeding of the collection

-          + lots more!

THE RESULTS ARE IN

238 pieces of coverage

1.16M total audience

11K engagements

193K estimated views

23 press, influencers and VIPs hosted

2 broadcast interviews recorded

1.38K Instagram comments

3 VIP partners secured

FROM THE HORSES MOUTH

“I thoroughly enjoyed the afternoon, the food was delicious and I felt very spoilt by the entire team. I was absolutely fascinated to meet Tom and hear all about his journey with Joules from the beginning.” - Gemma Crowley (influencer partner)

“It was a fantastic event, and the Bloxham team were incredible - I can only imagine how much effort went into this and I am truly grateful to have been a part of it!”- Nehir Glean (influencer partner)