Raising the bar with Fairfax & Favor at Cheltenham Festival
Bloxham worked alongside long-standing client Fairfax & Favor to achieve significant results at the most prestigious jump racing events in the British calendar, Cheltenham Festival 2024. Impressive editorial coverage achieved spans print, digital and social media, alongside a specially curated partnership with Sheerluxe, helping to maximise audience and engagement.
The partnership with Sheerluxe included bespoke content creation, featuring specially selected products, in a luxe creative. The creative content amplified a ‘what to wear’ angle, and consumer competition to win £1,000 to spend at Fairfax & Favor. The content was published on the Sheerluxe website, TikTok and Instagram.
Bloxham’s scope also included activity with specially selected VIPs, further amplifying the brand’s presence at the Festival. Alongside gifting the likes of Zara Tindall and Emma Spencer, the team also managed partnerships with Louise Roe, Kimberley Wyatt, Emma Louise Connolly and Oliver Proudlock. The team hosted the VIP guests for the day, giving them a unique premium experience, alongside capturing engaging branded content.
Editorial coverage secured includes fashion round ups and ‘best dressed’ features in the likes of WWD, Hello! Fashion Monthly, Eliza, Country & Town House, and The Telegraph, with brand mentions and product imagery included in each piece.
THE RESULTS ARE IN
25.7M total audience
32.8K engagements
884.9K estimated views
1 partnership with Sheerluxe
118 social credits
63 press credits
33 press, influencers and VIPs gifted
3 paid VIP activations secured
FROM THE HORSES MOUTH
“Big thank you to the Bloxham team for the Cheltenham campaign, this was an amazing example of how we have elevated events already this year!”- Charlie Cookie (Fairfax and Favor)
“Thank you all so much for hosting such a fun day at Cheltenham last Monday. We had an amazing time and it all ran so seamlessly, we were all very impressed. Will you also pass on my thanks to the Fairfax team, it was so great to meet them all and I'm loving all their social content! ”- Pip Hodgson (Sheerluxe)
“We had such a wonderful time at Cheltenham, such happy memories of the day! Loved all the content created, can’t work to partner again soon for Royal Ascot.” - Louise Roe (@louiseroe)
