Creating a buzz about industry-leading rewilding, at Calcot & Spa, in collaboration with 100 Acres
Bloxham hosted an exclusive overnight stay at Calcot & Spa, with top-tier press and influencers, to showcase their industry-leading rewilding and conservation project.
BACKGROUND: Calcot & Spa is surrounded by an abundance of nature and wonderful open spaces (of over 220 acres). The Calcot Manor team have slowly allowed nature the space to "rewild" through planting native British trees, sowing wildflower seed and organic farming practices. The team have planted over 21,930 trees in total and are currently looking after a herd of rare breed cows on site. Five hives of chew valley bees have been checked in and are cared for onsite, with regular honey harvesting which is served to guests.
ITINERARY: The stay included a slow-paced itinerary to allow guests the chance to reset with nature. Those in attendance were given the opportunity to enjoy the newly refurbished hotel gym and spa on the first day, followed by a mezze-style dinner and a dusk walk to experience the rewilded land in all its summer glory. The following day, guests took part in a bath salt making workshop, hosted by 100 Acres, and also an exclusive beekeeping masterclass and raw honey tasting from the Calcot bees.
SCOPE OF WORK: Bloxham crafted the creative concept, managing the guestlist using a robust network for industry contacts, approaching and securing a brand partner to help bring the event to life (including drinks sponsor Maison Mirabeau, stationary design by Studio Creative and goody bag partners Slip Silk and Acai Clothing) and hosting attendees for a seamless two days in the Cotswolds.
THE RESULTS ARE IN
7 media attendees including Guardian, Country Homes & Interiors, Hello! Fashion Monthly and Country & Town House
100% of attendees delivered social coverage with brand tags
3.6M total audience
89 pieces of organic social coverage
872 social engagements
1 brand partnership with 100 Acres
3 future media stays booked from event outreach
FROM THE HORSES MOUTH
“I had a wonderful morning thank you and such a wonderful stay. It was such a treat and I loved the little gang we had. Thank you so much for inviting me, I absolutely loved it”- Amelia Windsor (@amelwindsor)
“Thank you so much for an extraordinary stay at Calcot. It was by far the most enjoyable press trip I can remember in years.” - Sasha Wilkins (Freelance Writer)
“Thank you so much for all of this. It was so great to meet you, and I just had the loveliest time at Calcot. It was a really lovely group and such a special place.” - Olivia Emily (Country & Town House)
“Thank you so much for such a wonderful 24 hours at Calcot. Everything was just perfect and relaxing. Exactly what I needed!” - Bella Daughtry (@just_belle)
