Behind the Seams with Joules
After three years away, founder Tom Joule and his wife, Alice are ‘back in the saddle’ with a new perspective. Bloxham orchestrated an event to showcase their AW23 collection to press friends, with an exciting preview of SS24 to boot.
Guests were invited to Kin House in Wiltshire where they received a brand welcome from Tom Joule, followed by a collection preview from Alice Joule. They then enjoyed a candle-making workshop with Yougi Botanicals before sitting for a three-course dinner in the dining room.
After an overnight stay, the guests departed after breakfast, taking with them some Joules goodies.
THE RESULTS ARE IN
68 pieces of social media coverage to date with a combined reach of 432k
8 press hosted from titles such as Sheerluxe, Sunday Times Style, Woman & Home, Cosmopolitan, Eliza and more
FROM THE HORSE’S MOUTH
“Thank you and your team for such a spoiling stay at Kin House last night. It all ran so seamlessly with every detail so thoughtfully put together, congratulations on such a successful, and thoroughly enjoyable event. I loved every minute but the highlight was of course meeting Tom and Alice and hearing their story, and seeing their vision for Joules coming to life! ” - Pip Hodgson, Senior Product Editor, Sheerluxe
“It was such a gorgeous gathering of people, really lovely mindful activities and simply, the perfect mini trip. Needless to say - I loved the collection and am looking forward to seeing it go from strength to strength.” - Shelly Vella, Freelance stylist , Formerly Fashion Director, YOU, Cosmopolitan
From beginning to end it was so lovely.. the collection talk, candle making, food, gorgeous rooms, and of course the company were all amazing!” - Lottie Franklin, Junior Shopping Editor, Eliza
“Tom and Alice, and the Bloxham team, couldn't have been lovelier, and it was great to get an up-close view of how this brand is making a comeback. I'm sure it'll feed into plenty of coverage this winter.” - Emily Cronin, Freelance Writer, Formerly Senior Fashion Editor, The Telegraph
