The West London Shooting School Butchery Masterclass Shoot
Bloxham were delighted to work with long-term client West London Shooting School on a project basis to launch their new Butchery Master Class Shoot. With the goal of showcasing the new course offering to both existing and new target customers, Bloxham invited a variety of VIP influencers to experience the course, all whilst creating content through their personal social media platforms.
Bloxham was involved from start to finish, managing all logistics in the run up to the event, on the day of and post-event. From invitation send-outs to guestlist management, sourcing photographer Oli Lees, securing partner brands for goodie bags and arranging event props to dress the lunch table such as flowers. We also designed and printed the menu and name cards for the perfect finishing touch.
On the day, Bloxham set up, delivered photographer and team briefings ahead of guest arrival and subsequently hosted guests throughout the day to ensure smooth running.
Guests were welcomed for breakfast refreshments, followed by instructor introductions where all were given safety instructions. Everyone headed outside to enjoy two morning sessions of clay shooting, before making their way back to the shoot lodge for a delicious three course lunch cooked by chef and owner of Hatched, Shane Marshall.
The Butchery Masterclass then commenced in the afternoon with expert Butcher, Owner of Meat Jon and Co-founder of The Butchers Table, Jon Toy, whereby guests learnt core butchery skills and had the opportunity to give a go at butchering their own racks of lamb, which they all took home with them.
THE RESULTS ARE IN
Attendees included; Tabitha Willett, Frankie Foster, Ellie Rix, Will Hetherington, Freddie Browne, Zoe Colville, Kate Ozerov, Lesya Warren and Nothando
25 total pieces of social media coverage published
2.2m audience reached
188 photos and 25 videos captured by photographer Oli Lees, for use on West London Shooting School’s social media
FROM THE HORSE’S MOUTH
“I have been so anxious to get to my laptop to send you both the biggest thank you for last week. I think it was my favourite press event I have ever been on. So brilliantly executed and the most wonderful crowd. It was so charming in all the best ways and I already can't wait to come back!” - Tabitha Willett, TV personality and Lifestyle Editor at The Wedding Edition
“Thank you for a thoroughly enjoyable and interesting day at WLSS. It was great to see you and Rachel and the rest of the people there - a very entertaining group - and WLSS was superb as always. Jon the butcher was brilliant and I thought that was a really beneficial way to spend a few hours. And the rack of lamb was delicious on Sunday!” - Will Hetherington, Editor, at Gun Dog Journal
“I had a great time, so thank you! It was a really brilliant day with a good group of people.” - Racing TV presenter and TV personality, Frankie Foster
