Joules launch AW23 at Burghley
The Bloxham team were pleased to support new client Joules in launching their AW23 at Burghley Horse Trials.
In the run up to the event, the team invited a selection of relevant influencers to Joules HQ for an exclusive Burghley Styling Day. Creators previewed the collection and were styled by Head of Concept and Styling Alice Joule for the upcoming event. The guests took plenty of social content and also took part in a studio shoot wearing the new pieces.
At Burghley Horse Trials, the Bloxham team hosted press, influencers and VIPs at the stand, coordinating photography by Naomi Wilson. Friends of Bloxham from The Field and Countryside magazine enjoyed an intimate press brunch with Tom and Alice Joule at the Joules fence, before they were joined by prominent countryside influencers for an afternoon tea.
Across the weekend, Alice and Tom hosted a selection of VIP and influencer styling appointments on the stand with broadcaster Rosie Tapner, model and presenter Jodie Kidd and Lady Alice and Lady Violet Manners.
THE RESULTS ARE IN
34 Instagram posts shared to an audience of 1.13 million, with 281k estimated views, 7.7k engagements and 1.4k comments
28 press, influencers and VIPs hosted including Rosie Tapner, Jodie Kidd, Alice and Violet Manners and more
2 official Burghley radio interviews recorded
FROM THE HORSE’S MOUTH
“What a wonderful way to spend a morning. Great to hear Tom's story and the brand direction to come from Alice. Would really love to visit the Barn” - Alexandra Henton, Editor, The Field
“Just wanted to say thank you so so so much for the most incredible day on Saturday. I loved every single second of it and didn’t want to the day to end!!!” - Frances Thompson, @frillymrst
“I wanted to reach out to say a huge thank you to Bloxham PR and Joules for Sunday, Louisa had the most gorgeous day! She absolutely loved spending time with Alice and Tom and has been sharing content across her Instagram.” - Lousia Grace, @louisaxgrace
“I just wanted to take this opportunity to thank yourself, the Bloxham PR and Joules team for such an amazing day! I thoroughly enjoyed my chats with the Joules team and with meeting Alice and Tom too. What a treat! Overall, the day was absolutely incredible and I am very grateful to have been a part of it.” - Nehir Glean, @nehir_glean
