Schöffel Country’s 30th Anniversary
The Bloxham team orchestrated a 30th Anniversary celebration fit for a country lifestyle icon, inviting fashion, consumer and lifestyle press to celebrate the launch of AW23 collection. This collection marks a new era for the brand, featuring more lifestyle pieces than ever before.
Bloxham hosted press at the Barnsdale Lodge, near Rutland Water, before heading to Hitchen’s Barn where the group took part in activities including a gin-tasting with the official Schöffel gin makers, Multum Gin Parvo.
The press then took an illustration class with local artist and interior designer Katie Cardew, before enjoying a three-course dinner at Hitchen’s Barn. The celebrations were rounded off with an exploration of the new collection at Schöffel HQ.
THE RESULTS ARE IN
Product placement coverage secured in Eliza, Daily Mail, Mail Online, T3, in addition to a 4-page brand feature in Femme Country magazine.
FROM THE HORSE’S MOUTH
“It was really useful getting to know the brand a little more. I definitely see much more depth in the brand and in the latest collection (there are some real nice pieces in there).” - Harvey James, Freelance / GQ
“It was so lovely to attend the Schöffel Country event last week, thank you so much for having me as a guest. I really loved how different it was to any other PR events I've been to!” - Bronte Mitchell, Editor, Femme Country
“I had the best time, thank you so much for organising! Everything from the delicious food to the gin tasting, illustrating and visit to the showroom made it such a good trip and I feel I learned a lot about the brand!” - Lottie Franklin, Junior Shopping Editor, Eliza
“Thank YOU! It was such a fab event – I know how much effort goes into organising these things so I am really grateful.” - Alice Hare, Stylist & Writer, Daily Mail
“I had a really really wonderful time with Schöffel, so thank you so much for inviting me. I also popped a couple of the Schöffel men's shirts into our buying guide after feeling how high quality they were in the showroom - it was really great to be able to do this in person so I really appreciate it.” - Lizzie Wilmot, Staff Writer, T3
